As of Nū is an ongoing research practice, making a territorial interference (this being the traditional fashion forecasting model) with the distribution of the new.

 

This interference is made through self-developed alternative forecasting research methods. As of Nū values the input of the wearer as much as the maker of fashion trends, and aims to turn a monologue to a dialogue. This dialogue will create a more democratic view on trends and forecasting research and will present an alternative way of seeing trends and what is considered ‘new’. The embodied approach that is taken into account within the alternative forecasting research methods, will provide the consumer with the opportunity to claim their agency.

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This dialogue will act as a counterbalance to the traditional and strongly hierarchal fashion forecasting model.

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FORECAST YOUR OWN WARDROBE

ONE-ON-ONE WORKSHOP

 

Within this research method, I visit fashion consumers in their homes, bringing with me a full womenswear fashion trend report for next year. I start the research by asking them to go through the whole report and mark garments that they think they already own themselves. Once the similar items are found, we photograph these findings and will collect trend related data. This method, therefore, enables us to find future trendy garments in existing wardrobes.